Useless photo/video statistics

by Veit on 10/21/2009

Forrester statistics popphoto @ iphonephotovideo.com iphone photo video iPod Touch iTouch iCamera iPad iTabletAccording to Forrester Research (via Popular Photography Magazine), 53% of PC owners in the U.S. view and manage photos on their PC, while only 2% of the same PC owners edit videos.

I find stats like these misleading, since there is an implied correlation between the two numbers when in fact there is none. It is the same as if someone claims: Soccer players score x% of all goals during the second half of a game, while they play y% of all passes with their right foot. It makes for two interesting numbers, but nothing more.

It would be much more interesting to compare what percentage of PC users edited videos vs. photos or what percentage viewed photos and/or videos. But then we are not in the statistics business, so we don’t know what numbers and comparisons people really love to see no matter how useful they turn out to be…

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