Both Joe and I have written (and will continue to write) about the Good Enough Revolution. In Joe’s case, it was about the future of imaging, in mine about Steve Jobs being its (intentional?) master.
But the good enough revolution does not stop with consumer products – in fact, you can see it right when examining professional camera gear. Case in point: Canon.
With the advent of the Canon 7D, Canon now has two complete lines of professional gear: Top-of-the-line professional gear (1D for Action Shooters, 1Ds for Landscape/Full-Frame/Wedding shooters, f2.8 zoom lenses covering the entire range from 16 to 200 mm) and the good-enough line (7D for Action, 5D for Landscape/FF/weddings, f4.0 zooms covering 17 to 200mm). In fact, the good enough pro gear provides them with extra revenue, since not only pro’s and discerning amateurs use that gear, but also pro’s often use good-enough gear as backups to their top-of-the-line equipment. Canon clearly gets it that they need to offer two complete sets of cameras and lenses to the customers that are most profitable to them.
Contrast this with Nikon – they are sitting pretty in the camera department, mainly with the D700 and the D300s as good-enough cameras. But their glaring hole is in their lens line-up (see also bythom’s lens overview). No dedicated f4 pro glass, only variable aperture lenses. As much as I applaud Nikon for their strong camera line-up, they seem to have neglected upgrading their lens line-up and fail to offer two lines of pro zooms.
And that’s the reason why I would not buy Nikon today, if I had a chance to start all over again.
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